AmGeneral Insurance Berhad Embraces New Identity: Liberty General Insurance Berhad

AMGENERAL Insurance Berhad is delighted to be known as Liberty General Insurance Berhad (“Liberty”), solidifying its position as the leading general insurer in Malaysia.

With Liberty General Insurance Berhad at the forefront of the industry, Malaysians can look forward to enhanced insurance options as the insurer aims to deliver a more comprehensive and holistic coverage tailored to their needs.

Liberty embarks on a thrilling journey to service over three million customers with over 8,000 dedicated agents and partners. Spanning across three reputable brands – Liberty Insurance, Kurnia Insurans, and AmAssurance – these brands promise a wide and unique range of coverage, encompassing motor, home, business and medical insurance.

The insurer is also excited to share the location of its new home – Liberty Insurance Tower. Located at Pavilion Damansara Heights, the newly established headquarters brings together a strong team in one location, allowing for diverse perspectives from all backgrounds to collaborate as one team to ultimately deliver better services to customers.

In line with one of Liberty’s values of “Making Things Better”, the company envisions to be the best place to work at by fostering an inclusive culture while creating a flexible workplace environment to drive innovation.

“Our goal is to continue fulfilling our purpose: to help our people, customers and communities embrace today and confidently pursue tomorrow in a changing world, guided by our mantra of integrity, profitability and growth,” said Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad.

“We are thrilled about the possibilities this alliance brings as it enables us to bring the best of both worlds. I am therefore confident that we will emerge as a leading insurance player,” he continued. Pasha also elaborated that Liberty is on a mission to be the largest profitable insurer, an insurer of choice as the most trusted brand in Malaysia and a best place to work.

This will be driven by best-in-class underwriting & product innovation, leveraging on data & analytics insights and technology advancements, exceptional customer/partner experience and responsible DEI & ESG practices.

“Enhancing our employee performance experience will help us accomplish our goals by building a high-performing, inclusive and equitable culture where employees of all backgrounds want to come together and win,” Pasha further explained.

Aligned with the company’s core principles of integrity, profit and growth, everyone can now enjoy the liberty of doing what they love, knowing that they along with their loved ones are financially protected.

“Our main priority is to strengthen our relationships with our customers and stakeholders. You know that you can always count on Liberty as your dependable insurer,” said Pasha.

As part of this merger that solidified on 1 April this year, Liberty has entered an exclusive 20-year bancassurance partnership to distribute general insurance products with AmBank Group, who now holds a 30% interest in Liberty.

Liberty General Insurance is an owned subsidiary of Liberty Mutual Insurance, who acquired 100% shares of AmGeneral Insurance in July 2022. Previously, AmGeneral was owned by AmBank Group (51%) and Insurance Australia Group (49%).

 

Source : The Star

 

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Announcement from Liberty General Insurance Berhad

We at Liberty General Insurance Berhad (formerly known as AmGeneral Insurance Berhad) are aware of recent allegation linked to Skim Selangor General Insurance Scheme (INSAN) and AmGeneral. 

The allegations suggesting any criminal and/or unlawful activity on our part are unfounded and contain various factual inaccuracies. 

We have no reason to believe at this stage that any alleged ‘whistleblower’ information is genuine. In keeping with our obligations under the Financial Services Act 2013, we hereby affirm that we have not authorised and will not authorise release of any information pertaining to Skim INSAN to any unrelated and/or third party. 

If you have any query pertaining to your policy or our line of products, please contact our customer centre.

AmGeneral Insurance Berhad Is Now Known As Liberty General Insurance Berhad

We are excited to announce that AmGeneral Insurance Berhad (“AmGeneral”) has changed its corporate name to Liberty General Insurance Berhad. 

In 2023, a new chapter begins for Liberty as we continue to strengthen our footprint in the market by becoming the only company in Malaysia to have access to multiple brands - Liberty Insurance, Kurnia Insurance and AmAssurance upon successfully acquiring AmGeneral Insurance Berhad. 

With 36 branches located nationwide, multiple distribution channels and over 7,000 agency work force, we aim to provide convenient and hassle-free service that is easily accessible from wherever you are and helping you find the most suitable insurance solution to suit your needs. 

As we grow stronger together, we assure you that all your rights and obligations as a policyholder or business partner will remain unaffected. Our customer service contact details will remain the same. 

For the official announcement, please refer to this link

For more information, please check our FAQs here.

 

About Liberty General Insurance Berhad 

Liberty General Insurance Berhad is a majority-owned subsidiary of Liberty Mutual Group. In 2022, Liberty Insurance Berhad, an owned subsidiary of Liberty Mutual Group officially acquired AmGeneral Insurance Berhad and positioned the company as the third largest motor insurer and leading property and casualty insurer in Malaysia.

Liberty continues to grow its business and strengthen its footprint in the market by becoming the only company in Malaysia to have access to multiple brands - Liberty Insurance, Kurnia Insurans and AmAssurance catering to different segment of partners & customers. 

Having served Malaysians with its trustworthy brand and insurance coverage, this robust insurance player is backed by over 110 years of experience globally & locally, offering a wide scope of general insurance products including personal & commercial, automobile, homeowners, accident & health, general liability, property, surety, workers compensation, personal, travel and specialty lines. Headquartered in Kuala Lumpur, the company is supported by 36 branch offices and approximately 1,700 employees nationwide.

Liberty’s diverse distribution network is made up of a wide geographical footprint comprising of 7,000 agents, brokers, car dealers, franchise holders & dealers, and affinity partners, as well as its fast-growing digital and direct capabilities.

 

About Liberty Mutual Insurance  

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.  

In business since 1912, and headquartered in Boston, today we are the fifth largest global property and casualty insurer based on 2022 gross written premium. We also rank 86 on the Fortune 100 list of largest corporations in the US based on 2022 revenue. As of December 31, 2022, we had $50 billion in annual consolidated revenue.  

We employ over 50,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property.  

For more information, visit www.libertymutualinsurance.com.

 

 

CONTACT DETAILS

Liberty Products and Services

  • Customer Experience Hotline: 1300 888 990 or 03-7965 3977
  • 24 Hours Emergency Roadside Assistance: 1 800 88 5005
  • 24 Hours Worldwide Emergency Medical or Travel Advise Assistance: 03-7965 3977
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Kurnia Products and Services

  • Kurnia Contact Centre: 1 800 88 3833
  • 24 Hours Kurnia Auto Assist: 1 800 88 3833
  • 24 Hours Travel Assistance (Asia Assistance Network): 03-7841 5750 or 03-7628 3770
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

AmAssurance Products and Services

  • AmAssurance Contact Centre: 1 800 88 6333
  • 24 Hours AmAssurance Auto Assist: 1 800 88 6333
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

AmGeneral Bridging the Digital Divide one Laptop at a Time

AmGeneral Bridging the Digital Divide one Laptop at a Time

Kuala Lumpur, 2 August 2023 – AmGeneral Insurance Berhad is thrilled to announce that the company will be donating 150 laptops to eleven schools nationwide, in a bid to support and ensure greater learning opportunities for the underprivileged students. This initiative will be coordinated together with the Financial Industry Collective Outreach (FINCO), as part of a joint corporate social responsibility (CSR) program – Generasi Ceria Belajar, in lieu of the government’s effort to alleviate the financial difficulties faced by the lower income community.

Supporting AmGeneral in facilitating the delivery of laptops to the respective schools, FINCO is a collaborative initiative pioneered by the financial industry in Malaysia whose mission is to deliver sustainable and impactful education to the underprivileged community. The collaboration with FINCO ensures that these laptops reach the schools that need them the most, in Perak, Selangor, Johor, Terengganu, Sabah and Sarawak.

“We understand that education is a fundamental right and we are deeply committed to enhancing access to better learning opportunities especially for the lesser fortunate children. We want to help prevent digital disparity by ensuring our future generation is well equipped and no one gets left behind in this digital and technologically driven era,” said Puneet Pasricha, Chief Executive Officer of AmGeneral Insurance Berhad.

Giving these laptops a second home is a further testament to AmGeneral’s commitment to the company’s Environmental, Social and Governance (ESG) agenda of reducing waste, reusing resources and recycling electronics. Aside from AmGeneral’s deep-rooted devotion towards protecting the environment and sustainable efforts, AmGeneral also believes strongly in equal education opportunities for all.

The laptops will be donated to SJK (Tamil) Mahathma Ghandi Kalasalai Kuala Kangsar, SMK USJ 12 Subang Jaya, SMK Sepagaya Lahad Datu, SMK Perempuan Sandakan, SK Batu Putih Baru Sandakan, SK Jaya Bakti Beluran, SK Batu Putih Baru Sandakan, SK Felda Lok Heng Kota Tinggi, SK Kita Kampung Sepupok Niah and SMK Merchang, Marang.

Present at the laptop handover ceremony were representatives from AmGeneral Insurance Berhad, Chief Executive Officer, Puneet Pasricha and Chief Distribution Officer, Grace Quah; FINCO Chief Executive Officer, Clare Walker; and Senior Vice President of Special Project, ESG and FINCO, Group Corporate Communication and Marketing of AmBank Group, Heida Hew.


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Update: Branch Consolidation Plans and New Branch Locations

We are thrilled to share our latest updates on our branch consolidation plan which will be taking place in phases and is expected to commence starting August 2023 until 2024.

Aligned with our value – Making Things Better, this consolidation of branch offices is part of our efforts to provide better customer experience journey and service level to you. With this integrated service model, it will also encourage greater productivity and efficiency amongst employees to serve you better. 

Please find the full list of our branches relocation and their new addresses below.

 

Branches Consolidation Listing

Location Current Address Moving To Operations
Commencing By
Johor Bahru No. 17 & 18, Jalan Tebrau,
80250 Johor Bahru, Johor.
No 12, 12A & 12B, Jalan Padi Satu,
Bandar Baru Uda,
81200 Johor Bahru, Johor.
21 Aug 2023
Seremban No.361, Taman Bukit Emas,
Jalan Tampin,
70450 Seremban, Negeri Sembilan.
No.32, Beta Ria Business Centre,
Jalan Durian Emas 4,
Off Jalan Dato' Siamang Gagap,
70100 Seremban, Negeri Sembilan.
21 Aug 2023
Melaka Ground and First Floor,
No 360, Jalan Melaka Raya 4,
Taman Melaka Raya,
75000 Melaka.
No 162, Taman Melaka Raya,
75000 Melaka.
21 Aug 2023
Ipoh No. 122 & 122A, Jalan Raja Musa Aziz,
30300 Ipoh, Perak.
16 & 18, Persiaran Greentown 6,
Pusat Perdagangan Greentown,
30450 Ipoh, Perak.
28 Aug 2023
Sitiawan No. 3, First Floor,
Taman Tok Perdana, Jalan Raja Omar,
32000 Sitiawan, Perak.
No-11, Taman Sentosa Dua, Jln Lumut,
32000 Sitiawan, Perak.
28 Aug 2023
Alor Setar No. 175, G Floor,
Kompleks Perniagaan Sultan Abd Hamid II,
Persiaran Sultan Abd Hamid,
05050 Alor Setar, Kedah Darul Aman.
No. 18, Ground Floor & 1st Floor,
Wisma BJM, Lebuhraya Darul Aman,
05100 Alor Setar, Kedah Darul Aman.
28 Aug 2023
Butterworth No. 53, Ground & First Floor,
Jalan Selat, Taman Selat Butterworth,
12000 Penang.
No. 9, Jalan Todak 1,
Pusat Bandar Sunway,
13700 Seberang Jaya, Prai, Butterworth, Penang.
28 Aug 2023
Kota Bharu First & Second Floor, Wira Avenue,
Lot 602, Seksyen 13, Jalan Sultanah Zainab,
15050 Kota Bharu, Kelantan.
Lot 358, Seksyen 27 Jalan Sri Cemerlang,
15300 Kota Bharu.
3 Sep 2023
Kuala Terengganu First Floor, No. 5033,
Jalan Sultan Zainal Abidin,
20000 Kuala Terengganu, Terengganu.
No. 26 Jalan Sultan Mahmud,
20400 Kuala Terengganu, Terengganu.
3 Sep 2023
Kuantan C-688, First and Second Floor,
Jalan Bukit Ubi,
25200 Kuantan, Pahang.
B344 Jalan Berserah,
25300 Kuantan, Pahang.
4 Sep 2023
Klang Lot 33, Ground & First Floor,
Jalan Tiara 2b, Town Park,
Bandar Baru Klang,
41150 Klang, Selangor.
No 1, Ground Floor & 1st Floor,
Jalan Setia Dagang AK U13/AK,
Bandar Setia Alam,
40170 Shah Alam, Selangor
11 Sep 2023
Kuching Ground, 1st & 2nd Floor,
Lot 329 & 330, Jalan Central Timur,
93100 Kuching, Sarawak.
Lot 105 to 109, 1st Floor,
Crown Square 88 Jalan Pending,
93450 Kuching, Sarawak.
25 Sep 2023
Miri Lot 1057, Phase II,
Bintang Jaya Commercial Centre,
Miri-Pujut Road,
98000 Miri, Sarawak.
Lot 665, Jalan Permaisuri,
98000 Miri, Sarawak.
25 Sep 2023
Sibu Level 4, Wisma Liberty,
No.1 Lorong Pedada 7, Jalan Pedada,
96000 Sibu, Sarawak.
No 53, Lorong Pahlawan 9,
Jalan Pahlawan,
96000 Sibu, Sarawak.
25 Sep 2023
Kuala Lumpur Menara AmMetLife, Ground Floor,
No. 1, Jalan Lumut,
50400 Kuala Lumpur.
Menara Liberty KL,
No 1008 Ground Floor & Level 7,
Jalan Sultan Ismail,
50350 Kuala Lumpur
20 May 2024
Selangor Level 8, Menara AmMetLife,
No. 1, Jalan Lumut,
50400 Kuala Lumpur.
Menara Liberty KL,
No 1008 Level 7,
Jalan Sultan Ismail,
50350 Kuala Lumpur
20 May 2024

 

New Branches Listing

Location New Address Phone Number Operations
Commencing By
Taiping No 36, Jalan Maharajalela,
34000, Taiping, Perak.
05-8072254 20 Nov 2023
Tawau TB 4006, Ground Floor Taman Berkeley,
Batu 2 Jalan Apas, 91000 Tawau, Sabah.
089-762633 29 Jan 2024
Batu Pahat NO. 7 & 7A, BP Avenue,
Jalan Abdul Rahman, Bandar Penggaram,
83000 Batu Pahat, Johor.
07-432 6199 29 Jan 2024
Kuala Lumpur - Jalan Yap Ah Shak (Counter) Menara Liberty, Jln Sultan Ismail, Chow Kit,
50350 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
03-2693 2937 29 Jan 2024
Penang Menara Sentral No. 3,
Ground Floor, Penang Street
10200 Georgetown, Penang
04-226 3618 25 Mar 2024
Sungai Petani No.74, Jalan Legenda 1,Legenda Height,
08000 Sungai Petani, Kedah
04-426 9193 29 Apr 2024
Temerloh No.3, Jalan Dagang 1, Dynaton Bukit Angin,
28000 Temerloh Pahang
09-296 0933 6 May 2024
Kota Kinabalu Lot 6, Ground and 1st Floor, Lorong Kompleks BSA,
Kompleks BSA, Kolombong, 88450 Kota Kinabalu
088-393 129 25 Nov 2024

Upon completion of our relocation plans, we will have a strong network of 36 branches located nationwide to continue serving our business partners and customers. This is a positive step in strengthening our foothold as we move forward in our journey to becoming the #1 General Insurer in Malaysia.

Thank you for your support.

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Contact Us

1300 888 990 or 03-2619 9000
customer@libertyinsurance.com.my

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