AmGeneral Insurance Berhad Embraces New Identity: Liberty General Insurance Berhad

AMGENERAL Insurance Berhad is delighted to be known as Liberty General Insurance Berhad (“Liberty”), solidifying its position as the leading general insurer in Malaysia.

With Liberty General Insurance Berhad at the forefront of the industry, Malaysians can look forward to enhanced insurance options as the insurer aims to deliver a more comprehensive and holistic coverage tailored to their needs.

Liberty embarks on a thrilling journey to service over three million customers with over 8,000 dedicated agents and partners. Spanning across three reputable brands – Liberty Insurance, Kurnia Insurans, and AmAssurance – these brands promise a wide and unique range of coverage, encompassing motor, home, business and medical insurance.

The insurer is also excited to share the location of its new home – Liberty Insurance Tower. Located at Pavilion Damansara Heights, the newly established headquarters brings together a strong team in one location, allowing for diverse perspectives from all backgrounds to collaborate as one team to ultimately deliver better services to customers.

In line with one of Liberty’s values of “Making Things Better”, the company envisions to be the best place to work at by fostering an inclusive culture while creating a flexible workplace environment to drive innovation.

“Our goal is to continue fulfilling our purpose: to help our people, customers and communities embrace today and confidently pursue tomorrow in a changing world, guided by our mantra of integrity, profitability and growth,” said Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad.

“We are thrilled about the possibilities this alliance brings as it enables us to bring the best of both worlds. I am therefore confident that we will emerge as a leading insurance player,” he continued. Pasha also elaborated that Liberty is on a mission to be the largest profitable insurer, an insurer of choice as the most trusted brand in Malaysia and a best place to work.

This will be driven by best-in-class underwriting & product innovation, leveraging on data & analytics insights and technology advancements, exceptional customer/partner experience and responsible DEI & ESG practices.

“Enhancing our employee performance experience will help us accomplish our goals by building a high-performing, inclusive and equitable culture where employees of all backgrounds want to come together and win,” Pasha further explained.

Aligned with the company’s core principles of integrity, profit and growth, everyone can now enjoy the liberty of doing what they love, knowing that they along with their loved ones are financially protected.

“Our main priority is to strengthen our relationships with our customers and stakeholders. You know that you can always count on Liberty as your dependable insurer,” said Pasha.

As part of this merger that solidified on 1 April this year, Liberty has entered an exclusive 20-year bancassurance partnership to distribute general insurance products with AmBank Group, who now holds a 30% interest in Liberty.

Liberty General Insurance is an owned subsidiary of Liberty Mutual Insurance, who acquired 100% shares of AmGeneral Insurance in July 2022. Previously, AmGeneral was owned by AmBank Group (51%) and Insurance Australia Group (49%).


Source : The Star


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